Meet the Key Figures Behind the Upgrade to Norce Commerce: Clara and Anders Discuss Their Roles, the Upgrade, and the Customer Journey

Tell us, what do you do?

Clara: I serve as the Upgrade Manager. This means I’m responsible for the project as a whole. I ensure we have the right tools and resources in place at various stages of the project. I also participate in customer dialogues, presenting and demonstrating Norce Commerce. It’s a very enjoyable role because I love meeting our customers!

Anders: I previously held the role of Head of Engineering & CTO. Now, I am the Tech & Migration Lead. My main task is to ensure the migration runs smoothly from a technical perspective and to reduce barriers for our customers and Solution Partners.

Clara: But we are far from alone; this project is definitely a team effort where various competencies within the company work together with customers and partners to make the most of Norce Commerce!

 

What exactly is Norce Commerce?

Anders: Norce Commerce is the final product where we’ve taken the best from two worlds, resulting in an ultra-modern engine for digital commerce. This applies to functionality, infrastructure, architecture, and security.

Looking at the Jetshop platform, it has delivered good performance, scalability, and security for many years. A few years ago, we started a collaboration with a team at Microsoft (Azure), which has been very successful, and we have incorporated this into Norce Commerce.

Clara: Looking at the Storm product, it has a market-leading e-commerce PIM, advanced pricing logic, a strong campaign engine, and extensive support for B2B sales. This, combined with a modern and intuitive user interface, is brought into Norce Commerce.

 

How do you assist customers who want to upgrade their platform? What does the upgrade process look like, and what kind of support do customers receive along the way?

Anders: The process varies depending on whether you currently use our Storm platform or Jetshop platform. However, the journey to Norce Commerce always begins with us meeting the customers in an initial presentation of the new platform.

If you are currently working with the Storm platform and already collaborating with a Solution Partner, the transition to Norce Commerce will be a minor migration. Our presentation will be more focused on the new infrastructure that supports Norce Commerce. Initially, the platform will look the same when you log into the admin interface after go-live for a Norce [Storm] customer.

Clara: If you are a Norce [Jetshop] customer today, the journey looks a bit different. In the first introduction meeting to Norce Commerce, we present what Norce offers, the features available in the platform, and how they will add value for you who are working with Jetshop today. We also go through our partner strategy, among other things. In the second step, we do a demo, preferably with the customer’s products so that you get a more “at home” feeling and can get a glimpse how the daily work might look in the future.

Next, it’s time to meet potential Solution Partners. Before such a meeting, we ask a lot of questions to ensure the match between the customer and a potential partner is as good as possible. It could be that you want a partner nearby, prefer a smaller agency over a larger company with 100+ employees, and what your needs are as a customer going forward. Do you want a partner who acts more as an advisor and makes targeted efforts during major projects, or a partner who is experienced in both technology and design in front-end and is there for you on a daily basis?

Once you’ve found your partner, the fun really begins. Collaboration with the partner starts, and the journey to Norce Commerce is in full swing. We at Norce are there throughout the journey to support both you as the customer and the partner. We ensure data is migrated from the existing platform to Norce Commerce and that all configuration in the platform is correct, of course, in cooperation with the customer and partner. We also ensure the customer receives training in the platform, either via a customized one or through our fantastic fundamentals training.

 

What are the most common questions you get from our customers regarding upgrades?

Clara: The first thing customers want to know is how Norce Commerce differs from the solution they have today. For our Jetshop customers, we highlight the advanced functionality in Norce Commerce, which offers more possibilities and a better experience than ever before. For our Storm customers, we emphasize the advantages of our industry-leading infrastructure, including a higher SLA and robust operational reliability.

 

Are all upgrades customized, or are there packaged solutions?

Anders: As much as possible, our Solution Partners, in consultation with us, try to deliver packaged solutions. This is to make projects as resource-efficient as possible. Both we and our partners place greater emphasis on creating a long-term relationship with the customer.

Can you tell us about a feature in Norce Commerce that you are particularly fond of?

Clara: Oh, that’s a tough choice! Coming from a Storm background, I’m thrilled that we can deliver a completely new infrastructure that is stable, scalable, and offers a different set of environments. But if I have to choose one feature in Norce Commerce, it’s our promotion tool. It’s powerful, easy to work with, and gives e-commerce businesses the ability to create campaigns that can generate additional sales and repeat customers.

Anders: As the former head of operations and development (and a bit of a tech nerd), it’s the new infrastructure that can provide both us and our customers with the capacity needed when needed, much more dynamically than in Storm. Otherwise, our pricing functionality is top-notch!

Finally, if someone feels eager to talk to you about an upgrade, where should they turn?

Clara: You can either turn to your Customer Success Manager or directly to me. Of course, you can always reach out to our Product Support, who will ensure your request reaches me. Or you can click here.