Svenska Tobaks AB was founded back in 1915, and two years later Svenska Tändsticks AB was established. In 1994, the two companies merged together under the new company name Swedish Match.
Swedish Match has a distinct house-of-brands strategy where the company collects all brands for its various areas of operation. Swedish Match's vision is a world without cigarettes and the company wants to position itself on the market as a leader in smokeless tobacco. The company develops, manufactures and sells quality products in the product areas of snus, other tobacco products and lighting products. Swedish Match is the largest snus manufacturer in Scandinavia. Manufacturing takes place in seven countries and the majority of sales take place in Scandinavia and the USA.