PhoneLife started on a small scale back in 2011, with a vision to offer good and useful mobile accessories to customers in Sweden. What began with a couple of different types of cases for an early generation of the iPhone has now developed into one of Europe's largest and best online stores for mobile accessories.
The company grew quickly from the beginning, and in 2020 the decision was made to make the e-commerce more scalable as expansion in several markets was imminent. An important component of this was to have a flexible e-commerce platform. Together with Omniarch, a feasibility study was conducted in 2021 to evaluate different platform alternatives. The choice fell on Norce Commerce.