How do you sell exclusive furniture online, when the customer is used to slow decisions and shopping in a store? For the skilled furniture company Norrgavel, two solid solutions were required: e-commerce with stylish and clear product fronting, as well as a configurator that allows the customer to digitally build their own dream furniture. In combination, the solutions created an e-commerce that conveyed the stores' premium feeling and also gave the brand added value - which in turn led to increased digital sales.