“The amount of data and KPIs readily available in Voyado is a gold mine for insights. All common reports are available by just clicking through the web interface, without requiring data export or Business Intelligence tools”
"We were blown away by all the features Voyado could offer in one platform: customer data, consents, purchase history, offers and rewards, e-mail marketing, SMS, automations, registration forms and business intelligence.”
"The Voyado project team did an excellent job onboarding us and helping us manage the different stages of phasing out our old CRM system, and the web interface is so intuitive that our marketing team barely required any training to get started”
Rickard Sviestins, Business Developer, Hälsokraft
Why Norce?
Norce is Sweden’s leading SaaS eCommerce supplier and their project portfolio and excellent reputation were impressive and outperformed other similar companies in the market.
“Norce is the leading SaaS Swedish supplier providing a dynamic and constantly developing platform. That makes me feel secure. We don’t have to come up with lots of our own solutions to stay in control, but can use a modern solution that is kept up to date, follows changes in legislation and gives us everything we need. That makes me feel safe.”
Result
As the Nordic region’s leading SaaS platform offering modern solutions for omnichannel sales, Norce has enabled Hälsokraft to increase its digital presence with its target groups to improve sales.
“The investment in Jetshop doubled sales.”
Norce created a shared back-end system to support the channels. With a front page that constantly needs to be updated, the system has been created so that internal resources at Hälsokraft can continue to run and administer their stores online easily without any help from developers.
Norce has provided us with a stable platform with varied functionality for both B2C and B2B, and has also given us advice on how to drive our stores forward.
Norce has also simplified integration with Depict and Voyado and other third-party solutions.
“I think that other alternatives would have been much more expensive than the functionality we have experienced with our current partners. Everything flows smoothly. With our current solution, we can take on our competitors, whatever their size.”
Depict.ai
After implementing Depict, Hälsokraft saw a 75% increase i pages per session.
The challenge
- Hälsokraft wanted to create an experience where people would find what they needed online just as easily as in store. One of the people at the forefront of this transformation was Douglas Holm, marketing specialist at Hälsokraft.
He believed that by having quality recommendations Hälsokraft could help people both find the product that they were looking for, and give highly tailored suggestions to ensure that the customer had everything they needed to use the product.
In short, Douglas wanted the recommendations to come close to those that a shop assistant might make to help ensure the customer had everything they needed by the time they left the store. The key metrics that Hälsokraft wanted to optimise for was the number of page visits per session, which was an indication that the customer was being directed to other interesting products as well, and the time spent on the site.
The result
- Douglas enlisted the team at Depict.ai to help tackle this challenge. Depict’s recommendations stand out because their algorithms are designed to understand products the way a human would. Rather than purely looking at the purchasing behaviour of other customers, Depict also makes use of all kinds of data about the product to train their algorithms meaning that they can start delivering world-class recommendations immediately after launching on the site.
The numbers at Hälsokraft speak for themselves. After Douglas launched Depict on the website, there was a 75% increase in pages per session.
Voyado
As a larger portion of our sales is connected to an identified member we have increased loyalty and a better understanding of our customers.
The challenge
- As they were going digital, Hälsokraft knew they needed a way to be personal with their customers even when they weren’t face to face. To do so they needed to recruit more members and get all customer data organized in one place. The previous way of recruiting members was inefficient and time consuming.
We realized it would be impossible to comply with GDPR using our very old custom-built loyalty system. Also, the legacy technology couldn’t be integrated with e-commerce and POS systems in real time for a slick customer experience.
- Rickard Sviestins, Business Developer at Hälsokraft
The Hälsokraft team also struggled with their email communication as it was managed in different platforms to where they had their data. Contact lists and results had to be manually imported and exported on a continuous basis, and they knew they needed a solution where everything could be managed in one platform.
