A PIM (Product Information Management) is a system for managing product information.
A PIM system can enrich the limited product information that often comes from the business system, and create a dynamic product catalog that makes it easy to display and present the product range, in an inspiring way; in all channels - for example: web, mobile, print and store.
A structured presentation of products makes it easier to search, filter, and find the right products; and in so doing, affects both the search experience, conversion, and sales, in your e-commerce. A PIM system streamlines the compilation and processing of all product information, and ensures its quality.