Unified commerce – yet another buzzword, or a must-have approach?

Customers today interact with brands in a very distributed way. Several touchpoints, one customer journey.

Retailers, like many other businesses, face turbulent times ahead, with customer spending decreasing. The importance of relevant and personalized customer experiences is higher than ever. Those who can provide seamless experiences across touchpoints, online and offline, will succeed.

Yes, unified commerce is a buzzword used across the industry to try to explain a solution to satisfy modern consumers. Unified commerce takes a holistic approach that seeks to integrate all channels and touchpoints into a single, unified platform. In a unified commerce model, data and inventory are managed in real-time across all channels, enabling businesses to provide a consistent and personalized experience to customers regardless of how they choose to engage.

What you need to succeed is a system that seamlessly communicates with other systems. All data needs to be gathered in one place to provide a 360 view of your customers, and to allow you to act on insights. Retailers need flexibility to put together their own combinations of systems to support their needs and growth journey.

The importance of relevant and personalized customer experiences is higher than ever. Those who can provide seamless experiences across touchpoints, online and offline, will succeed.

Christopher Valdmaa, Strategic sales at Voyado

With Voyado, retailers access sophisticated functionality, presented in an easy way. Data is a retailer's best friend, making it possible to achieve a holistic, personalized and automated customer journey across all sales and marketing touchpoints – with fewer resources.

That is the true value of unified commerce.

“As we were looking to take the next steps in our personalization and loyalty journey, we realized our existing solution’s limitation when it came to efficient execution. We looked at multiple solutions in the market and decided on Voyado because of their strong focus on retail brands and native capabilities with integrations that matched our current and future needs.”

Javier Artal Herbella, Head of Business Development at Samsøe Samsøe

Want to know more about unified commerce and personalized shopping journeys? Find out more in our guide! It will provide you with all the information you need to create a shopping experience without friction and how to boost your customer experience with unified commerce. Download it here!