Slöjd-Detaljer launches a new digital customer experience – in collaboration with Grebban, Norce, and Voyado. One of the most advanced B2C/B2B ecommerce initiatives in the Nordics – featuring modern architecture, advanced pricing logic, and an inspiring customer experience.
Slöjd-Detaljer, a leading Nordic player in crafts, handicrafts, and creative supplies, is launching a new digital customer experience that puts inspiration and personalisation at the center. With an entirely new ecommerce platform developed in collaboration with Grebban, Norce, and Voyado, Slöjd-Detaljer strengthens its digital presence, making it easier for customers to explore their creative interests—tailored for both private customers and the public sector.
The new ecommerce platform has been designed with the ambition not just to sell materials but also to inspire and guide customers through the entire creative process. The platform is built on Norce Commerce, with Grebban’s accelerator GrebCommerce as the foundation and Voyado for personalisation and intelligent product recommendations.
"Our vision has been to create a digital experience that reflects the passion and creativity we stand for. The new ecommerce platform makes it easier for our customers to find the right materials while also inspiring and guiding them in their creative projects. Thanks to our collaboration with Grebban, Norce, and Voyado, we now have a flexible, future-proof platform that can evolve with our customers’ needs," says Peter Medin, CEO of Slöjd-Detaljer.
The project involved a complete rebranding, new design, and a technical platform that enables a more dynamic and personalised customer experience.
"We are proud to have been entrusted with leading Slöjd-Detaljer’s digital transformation. By combining strategy, design, and technology, we have created an inspiring and high-performing ecommerce platform that strengthens both the brand and customer experience," says Maria Bodegård, VP, Client Success at Grebban.
Beyond the new B2C experience, significant effort has been put into developing a powerful and flexible B2B workflow, specifically adapted for schools, municipalities, and associations—an important target group for Slöjd-Detaljer. The solution includes:
The new ecommerce platform makes it possible to showcase User-Generated Content (UGC), allowing customers to inspire each other by sharing their creative projects. Meanwhile, Voyado provides powerful tools to create a more personalised shopping experience based on user behavior.
"With Voyado, Slöjd-Detaljer can now offer a more intuitive and relevant shopping experience where customers easily find what they are looking for—while also being inspired by tailored content and product recommendations," says Caroline Berglund, Account Manager at Voyado.
In addition to functionality and performance, the project has had a strong focus on inspiration. Key project elements include:
For Slöjd-Detaljer, the platform switch was a strategic decision to meet future demands for flexibility and scalability. The previous solution was limiting both technically and operationally. With Norce Commerce, Slöjd-Detaljer now benefits from a modern, headless-based architecture, enabling faster development and greater adaptability over time.
"Norce is built for the future of ecommerce, and we are pleased that Slöjd-Detaljer has chosen our platform as the foundation for their digital growth. With a combination of flexibility and a strong ecosystem, they can continue to develop their ecommerce and create a better experience for their customers," says Rikard Andersson, CRO at Norce.
The new ecommerce platform has already delivered positive results, including improved navigation, enhanced search functionality, and increased customer engagement. Slöjd-Detaljer is now looking forward to further developing the platform and strengthening its position as the leading destination for creative joy in the Nordics.
Maria Bodegård
VP, Client Success, Grebban
📧 maria.bodegard@grebban.com
📞 +46 70-485 72 56
Peter Medin
CEO, Slöjd-Detaljer
📧 peter.medin@slojd-detaljer.se
📞 +46 70-745 45 73
For over 50 years, Slöjd-Detaljer has been spreading creative joy by offering a wide range of hobby, craft, and educational materials to individuals, businesses, and the public sector. The company is now in its third generation and is based in Skara, Sweden, where all operations—from purchasing, marketing, and customer service to warehousing, creative development, and a physical store—are housed under one roof.
Combining tradition and innovation, Slöjd-Detaljer has evolved from a mail-order business into a modern multi-channel retailer. Today, sales are conducted both online and in physical stores, with a turnover of approximately 130 million SEK. The assortment includes 9,500 products across crafts, DIY, and handicrafts—ranging from woodworking and textiles to jewelry making and painting—complemented by courses and workshops to inspire even more creative projects.