We had the pleasure of speaking with Mikael Karlsson, Business Developer at EnlinkAI, a cutting-edge AI engine that e-commerce businesses use on their preferred platforms. With EnlinkAI, businesses can effortlessly create everything from product descriptions to SEO-focused category texts. Let's dive into what makes EnlinkAI unique and why they partnered with Norce.
Tell us about EnlinkAI
EnlinkAI is an AI engine that any e-commerce business can use on their preferred e-commerce platform. With our features, businesses can effortlessly create everything from product descriptions to SEO-focused category texts.
At EnlinkAI, we are fully committed to delivering the highest quality possible. E-commerce businesses retain the unique personality of their content (tone of voice), use their glossaries, and have full control of the results. This control is becoming increasingly important as you want to avoid showcasing generic content produced using one-size-fits-all solutions.
What are EnlinkAI's main strengths?
Our key strength is that we tailor AI to fit the e-commerce business, not the other way around. Behind the scenes, we utilize an advanced solution powered by various Large Language Models (artificial intelligence that processes language to produce human-like texts) with multiple layers of control. However, for the online stores, it's a seamless experience integrated within Norce.
Why did you decide to become a Technology Partner with Norce?
Norce is a leading e-commerce platform in the Nordic market and has consistently demonstrated a commitment to staying at the forefront of innovation. We felt this aligned perfectly with our ambitions. Through our partnership, we can provide the best solutions for e-commerce businesses looking to leverage AI to increase sales and streamline their operations.
What benefits does this collaboration provide for customers?
This partnership makes it simple and efficient for customers to integrate AI into their e-commerce business. Norce has many clients with large product catalogues that operate in multiple markets. With EnlinkAI, it's easy to create product descriptions in multiple languages while using their brand voice, all while maintaining – or enhancing – content quality. It's all about the customer experience.
How will you continue to develop EnlinkAI in the future?
We have many exciting projects in the pipeline that will elevate product descriptions to a new level. These include "dynamic texts" and enhanced methods for leveraging product data to improve personalization. When these features are ready, Norce's customers will be among the first to benefit from them.
As a Technology Partner to Norce, EnlinkAI offers top-tier solutions for e-commerce companies leveraging AI to streamline and grow. We at Norce are very pleased with the collaboration!
