What is key to B2B business success according to our Solution Partner 3bits?
We asked a selected few of our Solution Partners to give us their view on the requirements and best practices for modern B2B commerce and also asked them to give us a prediction for the future.
Let's hear what Stefan Winterlén, CEO of 3bits has to say.
What are the three most important things to consider in B2B e-commerce?
- Consider the business rules that apply to B2B commerce with customer unique prices, customer-unique assortments, quotes and the relation to the customer.
- Try to make B2B e-commerce as nice and easy as a good B2C e-commerce. It is harder but well worth the effort.
- A common pitfall is to create real-time dependencies to the ERP for frequently used data which can create a bottleneck for the performance when the traffic increases.
What are the three strongest trends within B2B-commerce?
- Many companies are creating a digital sales experience where the customer and the salesperson can interact. Full self-service should be provided to the customer, but it should also be a place where the customer and salesperson can interact in order to help the customer in a good way.
- Simplified and more efficient sales and order process with less time spent on non-value increasing tasks, like entering e-mail-based orders into the ERPs or trying to find the latest product datasheet as part of a quote.
- In a post covid world it is absolutely clear that you cannot rely on a purely face-to-face sales process. You have to offer an alternative digital way of doing sales.
Give us some of the unique advantages of your B2B-storefront!
- State-of-the-art tech stack for performance built from the ground up for a headless e-commerce platform.
- All common features in place reduce the project time and gives the ability to focus on unique features and own design.
- In a post covid world it is absolutely clear that you cannot rely on a purely face-to-face sales process. You have to offer an alternative digital way of doing sales.
Find out how to accelerate and grow your B2B commerce online in our ultimate guide to bigger, stronger, faster B2B commerce!
In the guide you will also learn what Spot On, Partnersense, Camelonta and Nexer thinks about B2B-commerce and its future!
About 3bits
3bits offers hassle-free e-commerce that suits both B2B and B2C. 3bits can help with everything from investigation, UX, design to technical implementation and the change work around getting the e-commerce business up and running.
Since 2008, 3bits has helped e-retailers and companies to deliver successful solutions such as Mölnlycke Health Care, Ragn-Sells, Lindex and Unident. They are over 40 people who together with their customers develop e-commerce solutions and user-friendly customer portals for self-service. One of 3bits' strengths is that the development takes place in-house in already united teams in the offices in Gothenburg and Jönköping - something that is appreciated by both customers and employees.
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